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    Using customer review systems to support purchase decisions: A Comparative study between the U.S. and Thailand 

    Changchit, Chuleeporn; Klaus, Timothy; Treerotchananon, Alicha (Journal of Global Information Management, 2021)
    Online reviews have emerged as influential sources of information that greatly affect customers’ prepurchase decisions. Some studies have found that culture impacts online reviews, but many aspects of online review usage ...

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    AuthorChangchit, Chuleeporn (1)Klaus, Timothy (1)
    Treerotchananon, Alicha (1)
    SubjectEcommerce (1)Online Review Credibility (1)Online Review Usage (1)Perceived Online Review Importance (1)Technology Acceptance Model (TAM) (1)Thailand (1)United States (1)... View MoreDate Issued2021 (1)Has File(s)Yes (1)

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