Contemporary mobile commerce: Determinants of its adoption

Date

2023-03-06

Authors

Mollick, Joseph
Cutshall, Robert
Changchit, Chuleeporn
Long, Pham

Journal Title

Journal ISSN

Volume Title

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Abstract

Mobile commerce is the next generation of electronic commerce that allows consumers to perform many transactions via a mobile phone instead of a desktop computer. To online businesses, this commerce channel also allows them to have almost non-stop accessibility to a large population of mobile device users. This study examines the factors affecting intention to use contemporary mobile commerce on the basis of integrating perceived security, subjective norm, innovativeness, and self-efficacy into the TAM model. Statistical analysis results show that self-efficacy and innovativeness are positively related to perceived ease of use. Perceived ease of use has a positive effect on perceived usefulness. Perceived ease of use, perceived usefulness, perceived security, and subjective norm have a positive relationship with intention to use mobile commerce. The theoretical and practical implications are discussed. Finally, future research directions are outlined.

Description

Keywords

mobile commerce, perceived security, subjective norm, innovativeness, self-efficacy

Sponsorship

The APC was funded by Texas A&M University—Corpus Christi.

Rights:

Attribution 4.0 International

Citation

Mollick, J.; Cutshall, R.; Changchit, C.; Pham, L. Contemporary Mobile Commerce: Determinants of Its Adoption. J. Theor. Appl. Electron. Commer. Res. 2023, 18, 501–523. https://doi.org/ 10.3390/jtaer18010026