Mollick, JosephCutshall, RobertChangchit, ChuleepornLong, Pham2023-03-072023-03-072023-03-06Mollick, J.; Cutshall, R.; Changchit, C.; Pham, L. Contemporary Mobile Commerce: Determinants of Its Adoption. J. Theor. Appl. Electron. Commer. Res. 2023, 18, 501–523. https://doi.org/ 10.3390/jtaer18010026https://hdl.handle.net/1969.6/95584Mobile commerce is the next generation of electronic commerce that allows consumers to perform many transactions via a mobile phone instead of a desktop computer. To online businesses, this commerce channel also allows them to have almost non-stop accessibility to a large population of mobile device users. This study examines the factors affecting intention to use contemporary mobile commerce on the basis of integrating perceived security, subjective norm, innovativeness, and self-efficacy into the TAM model. Statistical analysis results show that self-efficacy and innovativeness are positively related to perceived ease of use. Perceived ease of use has a positive effect on perceived usefulness. Perceived ease of use, perceived usefulness, perceived security, and subjective norm have a positive relationship with intention to use mobile commerce. The theoretical and practical implications are discussed. Finally, future research directions are outlined.en-USAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/mobile commerceperceived securitysubjective norminnovativenessself-efficacyArticlehttps://doi.org/10.3390/jtaer18010026