Mitchell, Luke2024-07-152024-07-152024-05-08https://hdl.handle.net/1969.6/98089College of Business; Business, Finance; Faculty Mentor: Kevin ConcannonUnderstanding young adults financial behavior can provide financial service companies and advisors with the tools to find suitable marketing communication to specific customers. The purpose of this study is to better understand which type of retirement communication strategy works best for increasing young adults' participation and investment amounts.en-US23-30 years old401k planningmessage framingPresentation