Predictors of green cosmetics purchase intentions among young female consumers in Vietnam

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dc.contributor.authorLimbu, Yam
dc.contributor.authorPham, Long
dc.contributor.authorNguyen, Thuy Thi Thu
dc.date.accessioned2022-10-05T18:27:04Z
dc.date.available2022-10-05T18:27:04Z
dc.date.issued10/3/2022
dc.description.abstractUsing the Information–Motivation–Behavioral Skills (IMB) model as a theoretical framework, we examine the direct effects of knowledge, attitude, and subjective norms on young women’s intention toward purchasing green cosmetics, and whether self-efficacy mediates these effects. Data were collected from 433 young female consumers and analyzed using the PROCESS macro for SPSS. Green-cosmetics-related knowledge and motivation (attitude and subjective norms) were positively related to green cosmetics purchase intention. Self-efficacy partially mediated the effects of knowledge, attitude, and subjective norms on purchase intention. The IMB model offers a useful framework for understanding the factors affecting young Vietnamese women’s intention toward purchasing green cosmetics. Marketers promoting green cosmetics should aim to increase consumers’ confidence in comprehending their products.en_US
dc.description.sponsorshipThis research received no external funding.en_US
dc.identifier.citationLimbu, Y.B.; Pham, L.; Nguyen, T.T.T. Predictors of Green Cosmetics Purchase Intentions among Young Female Consumers in Vietnam. Sustainability 2022, 14, 12599. https://doi.org/10.3390/su141912599en_US
dc.identifier.doihttps://doi.org/10.3390/su141912599
dc.identifier.urihttps://hdl.handle.net/1969.6/94066
dc.language.isoen_USen_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectgreen cosmetics knowledgeen_US
dc.subjectattitude toward green cosmetics purchaseen_US
dc.subjectsubjective normsen_US
dc.subjectgreen cosmetics purchase intentionen_US
dc.subjectself-efficacyen_US
dc.titlePredictors of green cosmetics purchase intentions among young female consumers in Vietnamen_US
dc.typeArticleen_US

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