A comparative study of trust in mobile banking: An analysis of U.S. And Thai customers

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dc.contributor.authorLonkani, Ravi
dc.contributor.authorSampet, Jomjai
dc.contributor.authorChangchit, Chuleeporn
dc.contributor.authorKlaus, Tim
dc.date.accessioned2022-02-21T18:50:15Z
dc.date.available2022-02-21T18:50:15Z
dc.date.issued3/23/2021
dc.description.abstractWith the rapid growth of mobile phone usage, mobile services have influenced many industries including banking. Mobile banking has become a popular service as it offers a convenient channel for customers to perform banking transactions. Nevertheless, not all customers feel safe performing financial transactions online. Trust has become a crucial element on whether customers choose to use mobile banking. As a comparative study, this research examines factors and bank customers' characteristics that influence trust in mobile banking between U.S. and Thai mobile banking customers. Three hundred and eight USA consumers and two hundred and fifty-two Thai consumers participated in this study. The results found multiple significant factors influencing trust and usage of mobile banking. This study expands on previous trust and mobile banking usage research and provides practical implications for cross-cultural strategies in mobile banking.en_US
dc.identifier.citationLonkani, R., Changchit, C., Klaus, T. and Sampet, J., 2020. A comparative study of trust in mobile banking: An analysis of US and thai customers. Journal of Global Information Management (JGIM), 28(4), pp.95-119.en_US
dc.identifier.doihttps://doi.org/10.4018/JGIM.2020100106
dc.identifier.urihttps://hdl.handle.net/1969.6/90160
dc.language.isoen_USen_US
dc.publisherACMen_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectAttitude Towards Mobile Banking Useen_US
dc.subjectMobile Bankingen_US
dc.subjectCross-Cultural Studyen_US
dc.subjectMobile Bankingen_US
dc.subjectThailanden_US
dc.subjectTrusten_US
dc.subjectUSAen_US
dc.titleA comparative study of trust in mobile banking: An analysis of U.S. And Thai customersen_US
dc.typeArticleen_US

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