Dr. Hector P. Garcia: A study in cross cultural communication leadership




Gomez, Rosana

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The purpose of this study is to investigate the communication leadership styles of Dr. Hector P. Garcia, a Mexican American leader in the United States. Dr. Garcia is best known for founding the American G.I. Forum social movement with a mission to protect and defend veterans’ and Hispanic Americans’ civil rights by providing access to education, health, and employment. Trait, skills, and emotional intelligence leadership styles are applied using a critical rhetorical approach. Dr. Garcia’s leadership style is a reference to analyze, understand, and apply the different concepts, theories, and approaches concerning effective leadership. The results of this study demonstrate that Dr. Hector P. Garcia was a transformational and servant leader who used charismatic and authentic communication to build a relationship with followers. These findings illustrate how Dr. Garcia used different tools of persuasion such as ethos, logos, pathos, and civic spaces to deliver and engage in communication with his followers. Dr. Garcia’s rhetoric resonated with followers by creating a shared cultural identity due to similitudes such as cultural background, and experiences with racism and discrimination. Dr. Garcia’s leadership may be used as a model for today’s Mexican American leaders that are trying to generate change in society.



Emotional Intelligence, Servant Leadership, Skill Approach, Social Movement, Trait Approach, Transformational Leadership, Mexican American, neo-Aristotelian criticism, cross-cultural leadership



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