COB Faculty Works
Permanent URI for this collectionhttps://hdl.handle.net/1969.6/87079
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Browsing COB Faculty Works by Author "Cutshall, Robert"
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Item Contemporary mobile commerce: Determinants of its adoption(2023-03-06) Mollick, Joseph; Cutshall, Robert; Changchit, Chuleeporn; Long, PhamMobile commerce is the next generation of electronic commerce that allows consumers to perform many transactions via a mobile phone instead of a desktop computer. To online businesses, this commerce channel also allows them to have almost non-stop accessibility to a large population of mobile device users. This study examines the factors affecting intention to use contemporary mobile commerce on the basis of integrating perceived security, subjective norm, innovativeness, and self-efficacy into the TAM model. Statistical analysis results show that self-efficacy and innovativeness are positively related to perceived ease of use. Perceived ease of use has a positive effect on perceived usefulness. Perceived ease of use, perceived usefulness, perceived security, and subjective norm have a positive relationship with intention to use mobile commerce. The theoretical and practical implications are discussed. Finally, future research directions are outlined.Item Understanding the determinants of customer intention to use mobile payment: The Vietnamese perspective(2023) Changchit, Chuleeporn; Changchit, Charles; Cutshall, Robert; Pham, Long; Rao, MohanPrevious studies on the intention to use mobile payment were mainly conducted using traditional technology acceptance models, which focus on positive factors and ignore negative factors influencing the intention to use mobile payment in both developed and developing countries. This study is conducted in a newly emerging country, Vietnam – a trusted destination for multinational companies to do business and reposition their global supply chains. With the integration of positive and negative factors into an extended research model to examine their influence on the intention to use mobile payment, the results show that perceived privacy and perceived security contribute to overall perceived risk. Moreover, perceived risk and perceived compatibility are two determinants of intention to use mobile payment. Theoretical and managerial implications are drawn and directions for future research are outlined.