Contemporary mobile commerce: Determinants of its adoption




Mollick, Joseph
Cutshall, Robert
Changchit, Chuleeporn
Long, Pham

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Mobile commerce is the next generation of electronic commerce that allows consumers to perform many transactions via a mobile phone instead of a desktop computer. To online businesses, this commerce channel also allows them to have almost non-stop accessibility to a large population of mobile device users. This study examines the factors affecting intention to use contemporary mobile commerce on the basis of integrating perceived security, subjective norm, innovativeness, and self-efficacy into the TAM model. Statistical analysis results show that self-efficacy and innovativeness are positively related to perceived ease of use. Perceived ease of use has a positive effect on perceived usefulness. Perceived ease of use, perceived usefulness, perceived security, and subjective norm have a positive relationship with intention to use mobile commerce. The theoretical and practical implications are discussed. Finally, future research directions are outlined.



mobile commerce, perceived security, subjective norm, innovativeness, self-efficacy


The APC was funded by Texas A&M University—Corpus Christi.


Attribution 4.0 International


Mollick, J.; Cutshall, R.; Changchit, C.; Pham, L. Contemporary Mobile Commerce: Determinants of Its Adoption. J. Theor. Appl. Electron. Commer. Res. 2023, 18, 501–523. 10.3390/jtaer18010026