Contemporary mobile commerce: Determinants of its adoption

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dc.contributor.authorMollick, Joseph
dc.contributor.authorCutshall, Robert
dc.contributor.authorChangchit, Chuleeporn
dc.contributor.authorLong, Pham
dc.creator.orcidhttp://orcid.org/0000-0003-1506-1693en_US
dc.creator.orcidhttps://orcid.org/0000-0001-9773-2846en_US
dc.date.accessioned2023-03-07T20:48:42Z
dc.date.available2023-03-07T20:48:42Z
dc.date.issued2023-03-06
dc.description.abstractMobile commerce is the next generation of electronic commerce that allows consumers to perform many transactions via a mobile phone instead of a desktop computer. To online businesses, this commerce channel also allows them to have almost non-stop accessibility to a large population of mobile device users. This study examines the factors affecting intention to use contemporary mobile commerce on the basis of integrating perceived security, subjective norm, innovativeness, and self-efficacy into the TAM model. Statistical analysis results show that self-efficacy and innovativeness are positively related to perceived ease of use. Perceived ease of use has a positive effect on perceived usefulness. Perceived ease of use, perceived usefulness, perceived security, and subjective norm have a positive relationship with intention to use mobile commerce. The theoretical and practical implications are discussed. Finally, future research directions are outlined.en_US
dc.description.sponsorshipThe APC was funded by Texas A&M University—Corpus Christi.en_US
dc.identifier.citationMollick, J.; Cutshall, R.; Changchit, C.; Pham, L. Contemporary Mobile Commerce: Determinants of Its Adoption. J. Theor. Appl. Electron. Commer. Res. 2023, 18, 501–523. https://doi.org/ 10.3390/jtaer18010026en_US
dc.identifier.doihttps://doi.org/10.3390/jtaer18010026
dc.identifier.urihttps://hdl.handle.net/1969.6/95584
dc.language.isoen_USen_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectmobile commerceen_US
dc.subjectperceived securityen_US
dc.subjectsubjective normen_US
dc.subjectinnovativenessen_US
dc.subjectself-efficacyen_US
dc.titleContemporary mobile commerce: Determinants of its adoptionen_US
dc.typeArticleen_US

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