Open Educational Resources (OER) at TAMU-CC

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OER for digital marketing course (MKTG 3333 Digital Marketing)
(2023-03-02) Loveland, Karen
Before I developed the OER for this course, I researched various textbooks and interviewed several former students who had their own digital marketing agency and/or had recent work experience in digital marketing. From that research, I identified 14 topics to include in the course. This number works well with different term lengths: 1 topic per week for 15-week course (with a certification exam serving as the final exam in week 15); 2 topics per week in the 7-week term; 3 topics per week (2 in Week 1 to allow for setting up software/accounts needed for class) in 5-week summer term. I joined the HubSpot Education Partners Program to provide students with free access to an enterprise-level subscription to HubSpot’s CRM platform (used by over 150,000 businesses worldwide). This allowed me to supplement their publically-available lessons and certifications (HubSpot Academy) with access to the actual platform. I developed three “application exercises” that provide students with hands-on experience with a commercial CRM platform (designing a landing page, writing a blog post, composing & sending & evaluating a promotional email message). Content selected consists of videos, blogs, ebooks, toolkits, and interactive lessons/tools related to digital marketing. All included videos are ADA-compliant (include human-generated captions). HubSpot video lessons also include PowerPoint slides and a transcript; some even provide support for multiple languages (which may be helpful for international students). The following sections identify the title of the learning resource, URL (link), creator, type of content, date, length (if applicable) and a description that summarizes the content and explains why I selected it.
Topic 10: Concurrency basics[63]
(2023-03-02) Hadimlioglu, Alihan
Objectives of this topic: Understand concurrency and relevant terminology, Recognize various thread states, Recognize various problems that may arise due to incorrect organization of threads, Program using Runnable objects
Topic 3.1: Introduction to UML
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about Unified Modeling Language (UML), Class Diagrams, Associations, Inheritance
Topic 8: Interfaces
(2023-03-02) Hadimlioglu, Alihan
Objectives for this topic: Understand the concept of interfaces, Recognize the requirements of interfaces, Evaluate the differences between other polymorphic concepts and interfaces, Program using Java’s interface syntax
Topic 4.1: Intro to classes
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about: Defining classes, Creating objects, Class attributes, Class methods, this reserved word
Topic 1.1: Introduction to Eclipse
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about: Integrated Development Environments (IDEs), Eclipse IDE, How to create a Java Project in Eclipse, How to create a Java Class in Eclipse, How to run a Java Program in Eclipse
Topic 2: Software development process
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about: Software development process (SDP), Essential steps of SDP, Waterfall software development lifecycle(SDLC) model
Topic 6: Inheritance
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about: Inheritance, Subclasses and Superclasses, Protected Access, Method Overriding
Topic 7: Polymorphism
(2023-03-02) Hadimlioglu, Alihan
Objectives of this topic: Understand the concept of polymorphism, Recognize the advantages of polymorphic development, Evaluate the differences between abstract and concrete classes, Use overridden methods to add more specificity to children, Program a polymorphic implementation
Topic 5.1: Arrays
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about: Single Dimension Arrays, Arrays of Primitive Types, Arrays of Reference Types
Topic 3.2: Object-Oriented Paradigm
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about Classical Software Engineering, Object-Oriented Software Engineering, Structured Analysis and Structured Design (SA/SD) Data Flow Diagrams (DFDs), Structured (Modular) Programming Paradigm, Object-Oriented Paradigm
Topic 5.2: Constants and configuration files
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about: Constants, Configuration Files
Topic 5.3: Multidimensional arrays and arraylists
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about: Multidimensional Arrays, Variable-length argument list, Arraylist
Topic 13: Design patterns
(2023-03-02) Hadimlioglu, Alihan
Objectives of this topic: Understand the concept of design patterns, Evaluate various design patterns by category, Analyze the advantages of the design patterns in question, Understand how some significant patterns are used
Topic 4.2: Access modifiers
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about: Access Modifiers, Public Access, Private Access, Protected Access, Default Access
Topic 9: Graphical user interfaces
(2023-03-02) Hadimlioglu, Alihan
Objectives of this topic: Understand the concept of a graphical user interface, Build graphical user interfaces and handle various events, Recognize different components such as buttons, text fields, frames
Topic 12: Exception handling
(2023-03-02) Hadimlioglu, Alihan
Objectives of this topic: Understand the usages of exception handling, Recognize the differences between errors and exceptions, Understand the usage of try-catch-finally to achieve exception handling, Program using Java’s exception-handling syntax, Understand how assertions are used
Topic 11: Thread synchronization
(2023-03-02) Hadimlioglu, Alihan
Objectives of this topic: Understand the need for thread synchronization, Recognize basic constructs of thread synchronization, Implement synchronized solutions to problems
Topic 4.4: Class operations
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about: Data Hiding / Information Hiding, Getter (Query or Accessor) methods, Setter (Mutator) methods, Predicate methods, Helper/Utility methods
Topic 4.5: Static and finals
(2023-03-02) Hadimlioglu, Alihan
In this module, you will learn about: Static Class Attributes, Static Methods, Final Class Attributes