Young adults retirement study survey
Date
2024-05-08
Authors
Mitchell, Luke
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Abstract
Understanding young adults financial behavior can provide financial service companies and advisors with the tools to find suitable marketing communication to specific customers. The purpose of this study is to better understand which type of retirement communication strategy works best for increasing young adults' participation and investment amounts.
Description
College of Business; Business, Finance; Faculty Mentor: Kevin Concannon
Keywords
23-30 years old, 401k planning, message framing