Young adults retirement study survey
| dc.contributor.author | Mitchell, Luke | |
| dc.date.accessioned | 2024-07-15T21:37:42Z | |
| dc.date.available | 2024-07-15T21:37:42Z | |
| dc.date.issued | 2024-05-08 | |
| dc.description | College of Business; Business, Finance; Faculty Mentor: Kevin Concannon | |
| dc.description.abstract | Understanding young adults financial behavior can provide financial service companies and advisors with the tools to find suitable marketing communication to specific customers. The purpose of this study is to better understand which type of retirement communication strategy works best for increasing young adults' participation and investment amounts. | |
| dc.identifier.uri | https://hdl.handle.net/1969.6/98089 | |
| dc.language.iso | en_US | |
| dc.subject | 23-30 years old | |
| dc.subject | 401k planning | |
| dc.subject | message framing | |
| dc.title | Young adults retirement study survey | |
| dc.type | Presentation |
Files
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 1.72 KB
- Format:
- Item-specific license agreed upon to submission
- Description: