OER for digital marketing course (MKTG 3333 Digital Marketing)

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dc.contributor.authorLoveland, Karen
dc.creator.orcidhttps://orcid.org/0000-0002-1460-7052en_US
dc.date.accessioned2023-06-05T15:59:08Z
dc.date.available2023-06-05T15:59:08Z
dc.date.issued2023-03-02
dc.descriptionCreating a “zero textbook cost” course to reduce the cost of education for students. Digital marketing is a fast-paced, dynamic field; most traditional books contain outdated information before they are even published. Using OER allows the instructor to quickly adjust learning resources to fit developments & advancements in the field.en_US
dc.description.abstractBefore I developed the OER for this course, I researched various textbooks and interviewed several former students who had their own digital marketing agency and/or had recent work experience in digital marketing. From that research, I identified 14 topics to include in the course. This number works well with different term lengths: 1 topic per week for 15-week course (with a certification exam serving as the final exam in week 15); 2 topics per week in the 7-week term; 3 topics per week (2 in Week 1 to allow for setting up software/accounts needed for class) in 5-week summer term. I joined the HubSpot Education Partners Program to provide students with free access to an enterprise-level subscription to HubSpot’s CRM platform (used by over 150,000 businesses worldwide). This allowed me to supplement their publically-available lessons and certifications (HubSpot Academy) with access to the actual platform. I developed three “application exercises” that provide students with hands-on experience with a commercial CRM platform (designing a landing page, writing a blog post, composing & sending & evaluating a promotional email message). Content selected consists of videos, blogs, ebooks, toolkits, and interactive lessons/tools related to digital marketing. All included videos are ADA-compliant (include human-generated captions). HubSpot video lessons also include PowerPoint slides and a transcript; some even provide support for multiple languages (which may be helpful for international students). The following sections identify the title of the learning resource, URL (link), creator, type of content, date, length (if applicable) and a description that summarizes the content and explains why I selected it.en_US
dc.identifier.urihttps://hdl.handle.net/1969.6/96414
dc.language.isoen_USen_US
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
dc.subjectopen educational resourcesen_US
dc.subjectmarketingen_US
dc.subjectdigital marketingen_US
dc.titleOER for digital marketing course (MKTG 3333 Digital Marketing)en_US
dc.title.alternativeZero textbook cost stipend – OER resources for MKTG 3333en_US
dc.typeLearning Objecten_US

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